Video marketing has quickly become one of the most effective content marketing tools, accounting to as much as 69 percent of online traffic this 2017 (according to Cisco). What does it mean for your business, then? It only means that now is the perfect time for you to start creating videos that can take your digital marketing campaigns to the next level. But, what if you are on a tight budget? How about startups that are just testing the waters? Is it possible for them to harness the power of video marketing?
The good news is that you can make the most out of video marketing despite a limited budget through these simple tips:
Conduct Your Research
With the millions of videos out there, you wouldn’t want your video to get lost in the crowd by just copying or doing what others already did. Before you produce videos, you first need to determine what the true purpose of the video is. Familiarize your target audience, and check the different kinds of marketing videos to know which will work best for your business goals.
Be Straight to the Point
Keep your videos sweet and short to minimize production costs while increasing the amount of time your viewers will spend watching them. In general, all you need is two minutes to hold the attention of your viewers. Shorter videos help retain viewers, thus improving the rank of your video.
Keep the Actors to a Minimal Count
Although people tend to relate to other people more than they do to objects, you will be able to reduce your expenses through cutting back on actors for your video. Or better yet, you can do away with actors completely, and opt for animated videos instead.
Ask the Audience
After knowing the specific type of video you like to create, it would be good if you can incorporate some user-generated content. This is a wonderful way of increasing engagement, and is also a source of unique content which will resonate with your audience.
Repurpose When Needed
If possible, try to repurpose the content. Once you got an amazing marketing video, you can also incorporate this to a landing page, create a blog post that will support it, or include this to an email newsletter to increase open click-through rates.
Don’t Sacrifice Content Quality
No matter how small your budget might be, you must never compromise in terms of quality. While it is great when you can have some savings, see to it that it will not jeopardize your whole campaign or business just because your videos lack the quality that your audience expects and deserves.
Promote, Promote, Promote
Finally, make sure that your video marketing is coupled with a solid promotion strategy. You have to know where and how you can promote your videos. You don’t just stop after your video has been released. You continue to work hard to ensure that all your target audience will get to see it, and understand the message you are trying to convey.