Whenever you think about TV advertising, what are the things that pop into your mind? Are these multi-million dollar budgets? Big companies that have lame commercials do not really sell anything, yet instead try winning awards for an advertising company that created them. However, once TV advertising is done properly and creatively, it can be a huge asset to get new clients and boost your sales in a profitable and provable way and you may have an HD studio quality ad that you can reuse online and in some places. You do not have to be Dove, Apple or any known brand.
Did you know that you can be effective even for less than a thousand dollars in most cases? Others might think that it’s like a scam. Radio is ten times that amount and so is the print. There’s no way that TV can be affordable or cheap. There are secrets that big TV studios, advertising agencies, reliable video production services companies, and some kinds of media don’t like you to know and they’re cringing right now.
Misconception 1: Consider going broad. It means that many people sell TV advertising think big blankets are the best way to go. Many commercials consider blanketing a single channel over and over. Blanketing may work if you have zillions to spend, yet most of you do not have zillions.
Reality: Go for niche. Buy the shows and not the stations. Rather than purchasing a network or some random stations that hit your demographic, concentrate on the shows that attract your audience such as baseball players, angry cat owners, pregnant women, and so on.
Misconception 2: The old media is the best and only solution. TV purchasing is the golden answer to all problems. Thus, you must save up and purchase more of it. If it’s smell fishy to you, well, it is.
Reality: Whenever you are purchasing and researching media, look into the combination of old and new media and you will get better deal once you buy all of them. More often than not, for an affordable price in a huger swoop, you may buy TV ads, website ads, blog ads, podcast ads, and so on. As a matter of fact, they work. The deals are actually made in volume and the effective marketing will help you reach people how and where they like to be reached.
Misconception 3: The cost of video production is very expensive. For most entrepreneurs, it does not sound good.
Reality: Consider bundling your production with your advertising. Buying some TV ads and media? Have these include production. The cost of video production is now made affordable and there are always reliable video production services companies that can both creative and produce quality commercials at a reasonable rate.
The bottom line is that cross-platform and TV advertising is very effective once done correctly and will not run you to the bank for loans. Follow those tips mentioned above and you’ll be inspired to try TV advertising. In addition to that, if you like to see if the TV based old or new media advertising option is good for you and your business, always rely on reliable professionals in the industry.